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相比于持续疲软的竞争对手Marvell, Broadcom的股票一直强劲攀升。近期发布的单芯片3G手机芯片无疑为更多的Broadcom的支持者带来了信心。Broadcom给员工的工资待遇在市场上市属于中等偏下，但是其股票吸引了无数优秀的工程师在Broadcom的阵营里辛苦劳作，因为他们看到这家公司确实能够让他们的付出能够得到回报。
Broadcom的强势在于以下的几点：
- 核心技术：尤其是在模拟、射频方面的技术，有一批很有才华的天才为BRCM打下了坚实的技术基础，BRCM经过多年的研发、收购，几乎拥有了通信、多媒体、数字视频方面所有的先进技术
- 整合能力：他们很快地根据市场的变化、客户的需求整合出功能强大、高度集成的复杂系统，尤其是数字、模拟混合的系统。能够跟BRCM在整合方面较劲的厂商可没有几个。
- 市场主导：很多公司内部都是技术人员主导公司的方向，BRCM不是，他们的市场人员能力全面，不仅能够洞悉市场的瞬息变化、竞争对手的一举一动，而且他们的技术背景很强，从研发到生产的工艺流程，到讨价还价等，只有自己肚子里真正有货，才有足够的自信去主宰江湖。一个被技术团队主导方向的公司是不会长远的，成功的公司必定是那些有强大的市场团队领导的企业。
- 大客户战略：BRCM的技术太强，所有的设计厂商都希望能够用他们的方案，从该公司成立之初他们就制定了大客户战略，你要先付5万美元才能够买到他们的开发系统，要技术支持？先看一下你自己是老几。只有那些真正把钱咂出去的公司才是认真的，才有一定的决心做下去，BRCM要选择这样的合作伙伴，把有限的资源支持这些合作伙伴做大。
- 优秀的企业运作机制：我不敢说其企业文化有多好，但是可以肯定的是其企业的运作机制。到BRCM打拼的人真正的能够学到知识、获得经济上的汇报、并得到尊重，这些是大多数企业做不到的。
作为局外人雾里看花，就替BRCM吹这些吧。下文就是一篇最新的消息 - 若干个月前全球的iPhone Fans争先恐后地打开iPhone的目的就是要看里面有哪几家的芯片，不久人们将会看到所有核心功能集成在一颗芯片上的手机，它必将来自有强大技术实力又有着超强整合能力的重量级IC公司，BRCM无疑是最有优势的一个。
Broadcom debuts 65-nm 3G "phone on a chip"
By Colleen Taylor, Contributing Editor -- 10/15/2007
document.write(get_publication('Electronic News'));Electronic News
Debuting what it has dubbed a "phone on a chip" solution for next-generation wireless capabilities, Broadcom Corp.today announced a new single-chip high-speed packet access (HSPA)processor that the company claims integrates all of the key 3G cellularand mobile technologies on an extremely low power, single 65-nm CMOSdie.
The relatively low price point of the device is aimed at bringingmulti-media capable feature phones "to the masses," Yossi Cohen, seniorvice president of Broadcom's mobile platforms group, said this morningin a webcast for investors and journalists. Cohen said that theBCM21551's debut comes more than year before similar products that areon the way from rival wireless communications chip developers.
According to Broadcom, the BCM21551 3G phone on a chip solutioncombines a high-speed HSUPA 3G baseband, a multi-band radio frequency(RF) transceiver, Bluetooth 2.1 with enhanced data rate technology, andan FM radio receiver and an FM radio transmitter for car stereo musicplayback. The device also features advanced multimedia processing, upto five megapixel camera support, and 30 frame per second video, aswell as support for the HSUPA, HSDPA, WCDMA and EDGE cellularprotocols. It can be paired with other Broadcom devices, such as Wi-Fiand GPS, PMU, or the new VideoCore III mobile multimedia processor.
"Never before has anyone integrated as many radio devices on asingle chip," Broadcom claimed in a statement today.The device istargeted at both "mass market" high volume 3G "feature phones" as wellas smartphones running an open OS.
The BCM21551 3G baseband processor is available now to early access customers and is priced at $23.00 in large quantities.
This is by no means Broadcom's first foray into 3G technologies.?Earlier this month, the company announced that?electronics giant Samsung Electronics?has included Broadcom's 3G cellular solutions for a new series of Samsung mobile handsets that are now available.
Broadcom has indeed proven itself to be a powerful player in thecell phone market, particularly in comparison with its closest rival Qualcomm Inc.? In recent months, Broadcom has proven to be the victor several timesover?in ongoing patent litigation with Qualcomm: in August, a judgeordered Qualcomm to pay double damages of $39.3 million for the pastinfringement of three patents that had been found to belong to Broadcom.
Additionally, the International Trade Commission(ITC)?is set to enact?an widely impacting ban on the importation of anumber of 3G cellular baseband Qualcomm chips that have also been foundto infringe a Broadcom patent. Meanwhile, patent infringement claims that Qualcomm has brought against Broadcom have been dismissed by the courts. |
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